Social Media & Content Marketing projects have enabled me to develop and execute effective strategies that drive engagement and increase brand awareness. Through these projects, I have gained expertise in content creation, social media management, influencer partnerships, and analytics, which can be applied to future projects and opportunities. With a deep understanding of various marketing strategies and tactics, I am confident in my ability to help take your business to the next level through social media and content marketing.
2) Savvyor Hospital Community Management
Community engagement strategy development, moderation, crisis management, building and maintaining a positive online community.
- Created a list of marketing channels and curated content ideas for driving traffic to a community forum
- Developed a community engagement strategy to keep users actively engaged in discussions.
- Moderated online communities by checking comments, posts, and user behavior.
- Analyzed the tone of online comments and responded appropriately using the escalation matrix.
- Developed a crisis plan to mitigate negative impacts in case of a breach of privacy or confidentiality.
1) Kidmedics Assignment
Developing engagement strategies, measuring key performance indicators, & Identifying and selecting effective marketing channels.
Developed end-to-end content strategy to achieve brand objectives of increased website traffic, downloads, and active users.
- Identified six marketing channels to achieve objectives, including paid, owned, and earned media.
- Chose four paid channels to increase app downloads, each with at least one ad format and campaign idea to achieve 1,00,000 downloads in 6 months.
- Allocated budget among activities such as creating awareness, retargeting campaigns, and engagement activities based on strategic goals and reasons.
- Selected two KPIs per stage of the consumer funnel (Awareness, Consideration, Purchase, Delight) to measure content marketing and paid advertising strategies.
- Developed engagement strategy to reduce uninstallation rate of 70% by generating at least three ideas to improve user retention.
