Throughout my journey in digital marketing, I have been fortunate enough to have worked on several projects that have allowed me to develop a deep understanding of various marketing strategies and tactics. From conducting a market opportunity analysis for Protinex to successfully executing Facebook and Google ad campaigns, my experience in digital marketing has equipped me with the skills needed to drive results. Take a look at some of my projects below and see how I can help take your business to the next level.
1) SEO Audit
On-page SEO, off-page SEO, Technical SEO, SEO tools selection, etc.
- Successfully performed on-page SEO for the personal blog using Yoast plugin and following best practices.
- Set up permalinks for blog pages and posts, improving website structure and navigation.
- Analyzed and implemented SEO suggestions provided by Yoast footer on each page and post.
- Increased visibility and organic traffic to personal blogs through effective SEO strategies.
2) Facebook Ad Campaign
Campaign setup, audience targeting, funnel creation, remarketing, etc. Successfully executed a campaign with the primary objective of driving quality traffic to a personal blog or website.
- Maintained consistency by focusing solely on the traffic objective, while also experimenting with other objectives for personal learning.
- Leveraged personal blog or website to promote and drive traffic to as part of the project.
3) Protinex Case Study
Market Opportunity Analysis Segmenting, Positioning, and Branding:
- Conducted market research to define target market segments for Protinex’s products
- Utilized perceptual mapping techniques to analyze Protinex’s past and current market positions
- Identified key elements for successful product positioning and developed a compelling positioning statement for Protinex
- Developed a comprehensive marketing mix strategy (4 P’s) for Protinex, including product development, pricing, promotion, and distribution
- Formulated a digital marketing strategy to increase brand awareness and reach potential customers for Protinex.
4) WordPress Blog Creation
Industry-specific theme selection, blog creation, SEO, plugin selections, integration, etc. Successfully completed a live project involving the creation of a personal blog using WordPress.
- Chose a domain name and purchased it through GoDaddy.
- Purchased hosting space on GoDaddy to host the blog.
- Installed WordPress and configured two mandatory plugins (e.g., Yoast and Akismet).
- Created two pages and wrote two blog posts for the homepage.
- Integrated MonsterInsights to link Google Analytics to the blog for tracking and analysis.
5) Google Search & Display Ads
Successfully completed a project focused on setting up a Google search and display campaign.
- Gained hands-on experience in the process of creating and managing a digital advertising campaign.
- Monitored and analyzed key metrics for Google Ads campaigns, including click-through rate (CTR), cost per click (CPC), and conversion rate.
- Successfully managed and optimized Google Ads campaigns, resulting in a significant increase in website traffic and leads.
- Demonstrated expertise in Google Ads by achieving a high-quality score and improving ad relevance for targeted audiences.
6) Email Campaign
Designed and executed successful email campaigns with high open and click-through rates.
- Analyzed metrics including bounce rates, open rates, click-through rates, and conversions/leads to improve campaign performance.
- Provided detailed analysis of campaign performance to inform decision-making and optimize future campaigns.
7) Google Analytics
Live reporting, Audience report, Behavior Report, Tags set up, Custom report set up, conversion analysis, etc.
- Conducted a comprehensive analysis of website traffic and user behavior using Google Analytics.
- Identified key areas of improvement, including high bounce rates and low conversion rates, and implemented solutions to address them.
- Developed customized reports and dashboards to monitor and track website performance and user behavior.
- Improved website navigation and user experience by identifying and fixing technical issues such as broken links and slow page load times.
- Increased website traffic and engagement by developing and executing targeted marketing campaigns based on audience segmentation and behavior.
8) Uber Capstone Project
Audience analysis, market research, SWOT analysis, content ideas, & Integrated digital marketing. The objective was to increase awareness and consideration among cab riders in India.
- Conducted market research to define the rider target audience for Uber, creating a detailed consumer persona including demographics, psychographics, pain points, and interests.
- Analyzed Uber’s top competitors, identified their target markets, and conducted a SWOT analysis to evaluate Uber’s strengths and weaknesses.
- Developed a digital marketing strategy by selecting at least six digital channels and defining objectives for each channel.
- Created content ideas and a calendar for each channel, centered around the campaign’s overarching idea of safety with Uber.
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