Work Experience at ADDA.io
My extensive work in the field of digital marketing. I will be sharing my insights and expertise at ADDA on various topics related to digital marketing, such as social media marketing SEO, PPC advertising, and much more.
Search Engine Optimization
I have been working on more than 50 keywords to increase keyword visibility and SERP rankings. Here is the visual data of my work:
- Keyword Visibility increased from 31.22% to 51%.
- Average Keywords ranking increased from 7th to 3rd on Google.
Google Ads
I have been generating leads through Google Ads! The platform’s targeting options and vast audience reach have allowed me to connect with potential customers in a meaningful way. Plus, the ability to track and optimize my campaigns has helped me maximize my return on investment.
- Cost/conv decreased from Rs 1011 to Rs 500.
- Conversion rate increased from 1.58% to 7.88%.
Keywords
To improve the website’s SEO rankings, I’ve been making changes to the website and creating content that search engines and users find valuable. I’ve also been building high-quality backlinks. These efforts have helped me increase organic traffic and improve rankings for important search terms.
| Keywords | KD | Rank |
|---|---|---|
| Society management system | 45 | 2 |
| Society management software | 59 | 1 |
| Society accounting software | 35 | 3 |
| Apartment management app | 38 | 2 |
| Society maintenance software | — | 1 |
| Visitor management system for apartments | — | 1 |
| Apartment database management system | 30 | 1 |
| Electricity meter transfer | 36 | 3 |
| Parking rules in society | 16 | 2 |
| Apartment society rules and regulations | 20 | 3 |
| Who is responsible to get leakage repair in society flats | 16 | 1 |
| Society management | 50 | 2 |
| Apartment management | 43 | 3 |