In my Marketing Analytics projects, I honed my skills in data analysis, interpretation, and presentation. I worked on projects such as market opportunity analysis, customer segmentation, and campaign performance measurement. My expertise includes data visualization, statistical analysis, and performance tracking. These skills enable me to leverage data to identify insights and make informed decisions that drive business success.
2) Teltek Case Study
Predictive analytics, Customer segmentation, Churn analytics, Regression analysis, Data insights, and Marketing effectiveness.
- RFM score of customer.
- Matching the targeting strategies with the RFM scores.
- What targeting strategy should the company use for these types of customers.
1) Marketing Analytics Live Project
Data Visualization, Hypothesis Testing, Resource Optimization, and Strategic Decision-making.
Marketing analytics helped me to understand market behavior and optimize investments by analyzing the performance of different components. The task I performed was:
- Interpreting data and creating compelling stories and visualizations to communicate insights effectively.
- Practicing hypothesis testing to determine the significance of relationships between variables and inform strategic decision-making.
- Re-prioritize time, resources, and team efforts for improved marketing team performance and success.
