In my Branding & Communication projects, my objective was to develop effective strategies that help brands achieve their goals and connect with their target audiences. I conducted a brand analysis, developed communication strategies, and presented successful campaign ideas. My expertise includes brand analysis, communication strategy development, social media management, influencer marketing, and visual identity development, which I can apply to future projects. These projects have equipped me with the skills needed to drive business success by connecting with target audiences effectively.
2) Swiggy Branding Case Study
The Budget plan, setting objectives and identifying the target audience, and marketing communication mix.
I have experience working on a case study focused on Swiggy, a leading food ordering app and delivery platform in India. Using my expertise in branding and communication, I developed ideas to enhance Swiggy’s marketing strategy by following these five steps:
- Identified the target audience
- Set objectives
- Designed communication
- Prepared a budget
- Decided on the marketing communication mix.
1) Digi Tag Case Study
Mapping each stage of product adoption to the AIDA model, market strategy for the target audience, brand messages for each stage, and channels/mediums selections.
Completed a case study on product adoption and market strategy development.
- Successfully mapped each stage of product adoption to the AIDA model and provided a rationale for the placement of each stage in the funnel.
- Developed a market strategy for the target audience at different stages of product adoption by identifying key propositions for each stage and defining behavior change objectives.
- Created effective brand messages for each stage of product adoption that established the value of owning a digital identity and appealed to audiences across rural and urban classes.
- Identified and selected channels/mediums for delivering the brand messages to the target audience at each stage of product adoption, providing a reason for the selection of each channel/medium.
